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Why You Should Know The French Luxury Fashion Brand Lemaire

Model in slate gray leather jacket with black pants and minimalist accessories from Lemaire Spring-Summer 2025 collection.
Effortless modern elegance from Lemaire’s SS25 collection, featuring clean tailoring and subtle contrasts.

The Lemaire brand is a quintessential representation of Parisian understated luxury. Renowned for its clean lines, timeless designs, and exceptional craftsmanship, Lemaire is a favorite among those who value sophistication without excess. From impeccably tailored trousers to its iconic Croissant bags, Lemaire offers a refined wardrobe that blends minimalism with artistic depth.

The History and Vision of the Lemaire Brand

Layered beige and pastel yellow pieces from Lemaire Spring-Summer 2025 collection.
Delicate pastels and tailored layering define the essence of Lemaire’s SS25 collection.

Lemaire was founded in 1991 by Christophe Lemaire, a designer whose career includes notable stints at Christian Lacroix, Lacoste, and Hermès. Alongside Sarah-Linh Tran, a literary publisher turned designer, Christophe has shaped the brand’s identity into one that prioritizes timeless pieces over fleeting trends. The duo’s collaborative approach has infused the collections with a poetic sensibility that resonates deeply with the modern minimalist.

Both Christophe and Sarah-Linh Tran are also the co-artistic directors of the Uniqlo U line, bringing their design philosophy to a broader audience while staying true to Lemaire’s elevated aesthetic.

Today, Lemaire’s collections are crafted with a focus on versatility and subtle elegance, offering pieces that feel at home in both Parisian streets and global fashion capitals.

Why Parisians Love Lemaire’s Iconic Pieces

Lemaire SS25 collection showcasing minimalist fashion with high-waisted indigo jeans, a black top, and utility-inspired designs.
Refined minimalism from Lemaire’s SS25 collection, blending indigo denim with modern utility details and effortless style.

The Croissant Bag: A Testament to Craftsmanship

Close-up of Lemaire’s dark chocolate Croissant Bag with a pearl strap, styled with a sheer brown dress from the Spring-Summer 2025 collection.
Lemaire’s SS25 Croissant Bag in dark chocolate leather with a pearl strap, a perfect blend of craftsmanship and modern sophistication.

The Croissant Bag is undoubtedly one of Lemaire’s most sought-after designs. Inspired by the curves of its namesake pastry, the bag is available in various materials such as soft Nappa leather, coated cotton, and even paper leather. Each iteration showcases impeccable craftsmanship, making it a practical yet luxurious addition to any wardrobe.

Notable variations include the Fortune Croissant and collaborative designs like the Croissant Filt, each offering a fresh take on the bag’s iconic silhouette. Whether in classic black or seasonal pastels, the Croissant Bag encapsulates Lemaire’s ethos of understated luxury.

High-Waisted Curved Pants: Timeless Tailoring

Close-up of Lemaire SS25 high-waisted curved indigo jeans paired with a relaxed black shirt, highlighting minimalist Parisian style.
Lemaire SS25: High-waisted curved indigo jeans crafted with Japanese-woven denim, a perfect blend of timeless design and modern elegance.

Among Lemaire’s signature pieces are the High-Waisted Curved Pants, crafted from heavy Japanese-woven denim. With their deep indigo wash and unique twisted side seams, these trousers are a prime example of the brand’s ability to elevate everyday staples. Perfectly balanced between structure and comfort, they exude a polished, modern vibe.

The Spring-Summer 2025 Collection

Models in oversized gray coats with minimalist accessories from Lemaire Spring-Summer 2025 collection.
Tailored perfection: Lemaire’s SS25 runway emphasizes muted tones and impeccable cuts.

Lemaire’s latest collection reflects the brand’s mastery of contrasts—rugged workwear meets delicate tailoring, while soft fabrics are paired with structured silhouettes. Highlights include lightweight tailoring, graphic creations inspired by atelier uniforms, and a striking pastel palette. The collection beautifully bridges the gap between artistry and wearability, offering pieces that feel both contemporary and timeless.

A Legacy of Innovation and Timeless Design

Backstage moment featuring a coral ruched dress and nude block heels from Lemaire Spring-Summer 2025 collection.
Lemaire SS25 adds a splash of color with this coral ruched dress, blending softness and structure.

At the heart of Lemaire is a dedication to creating pieces that transcend seasons and trends. Christophe Lemaire’s experience at Hermès and Lacoste is evident in the brand’s meticulous attention to detail, while Sarah-Linh Tran’s literary background lends a narrative richness to each collection. Together, they’ve built a brand that is as intellectually engaging as it is visually stunning.

Where to Shop Lemaire in Paris

Interior of the Lemaire store in Paris, featuring minimalist design, natural tones, and curated clothing displays.
Step inside the Lemaire store in Paris, where minimalist design meets timeless craftsmanship in a serene and thoughtfully curated space.

Experience the minimalist elegance of Lemaire by visiting its boutique in the Marais district:

Online: lemaire.fr
In Paris: 1 rue Elzevir – 75003 Paris

This flagship store offers the full Lemaire experience, allowing visitors to immerse themselves in the brand’s world of understated luxury.

Why Lemaire is a Must-Know French Fashion Brand

Lemaire’s commitment to timeless design, impeccable craftsmanship, and quiet luxury makes it a standout among French fashion brands. Whether you’re drawn to the iconic Croissant Bag or the beautifully tailored High-Waisted Curved Pants, Lemaire offers a wardrobe that effortlessly combines practicality and elegance.

For more French fashion inspiration, visit our guide to Must-Know French Fashion Brands Parisians Love.

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