Links I Love #4

It feels good to bring this series back. One of my favorite parts of writing The Parisialite is paying attention — to what changes, what opens, what glitters a little differently in this city. A few things that caught my eye this week, especially around Avenue Montaigne.

Escalators decorated for Christmas inside Le Bon Marché in Paris, transformed into an Alsatian-style holiday market with wooden chalets and festive lights.
Le Bon Marché Rive Gauche celebrates Christmas 2025 with an Alsatian-inspired winter village inside the store.

The opening of Casa Loewe — Avenue Montaigne

Loewe has unveiled its first “Casa” in France — a home for beautiful things: craft, fashion, objects, art, all under one roof. A quiet kind of luxury.

→ Casa Loewe Montaigne

Saint Laurent — A New Paris Chapter

Saint Laurent has opened a new flagship on Avenue Montaigne in the former Dior building — marble, light, art, a terrace… the fantasy is alive.
→ Saint Laurent Montaigne

Holiday Windows at the Grands Magasins

The Christmas windows and lights are back — a seasonal ritual that never loses its magic.
→ Department store windows
→ Swarovski on the Champs-Élysées & Dior on Montaigne

Bompard Turns 40

A new boutique for the cashmere icon — proof that French brands can age well.
→ New Bompard boutique

Fondation Cartier — A New Home in Paris

The Fondation Cartier has opened its new location in central Paris — Jean Nouvel (bien sûr) behind the transformation. I can’t wait to go.
→ Fondation Cartier opens

Alaïa x Dior — Galerie Dior, Avenue Montaigne

Azzedine Alaïa’s personal collection of Dior pieces is now on view at Galerie Dior. A couture love letter.
→ Alaïa & Dior exhibition

France vs. Shein

More than 100 brands and 12 federations have taken legal action against Shein for unfair competition.
→ Fashion industry pushback

Merci for reading.
If you’ve written or created something Paris-adjacent and beautiful lately, send it my way. I’d love to feature more creators in this space.

À bientôt,
Pamela

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