10 French Lingerie Brands Parisians Love
Living in Paris and being married to a French man for years, I’ve come to understand the significance of lingerie in French culture. It’s not merely about undergarments; it’s a reflection of elegance, sensuality, and self-expression. French women don’t save their fancy lingerie for special occasions—they wear lacy undergarments daily. So who better than the French to design beautiful and comfortable pieces for everyday? Join me as we explore ten French lingerie brands that epitomize that simple sophistication we strive to achieve.
Whether you’re after understated essentials, seductive lace, or sustainably made bralettes, these Parisian favorites deliver on quality and style. With thoughtful design and a philosophy that lingerie should be worn and loved every day, these brands offer something for every woman—and every body.
Want even more wardrobe inspiration? Read next: Must-Know French Fashion Brands Parisians Love and The Best French Swimwear Brands
What Makes French Lingerie So Special?
French lingerie has long been admired for its combination of elegance, comfort, and quality. Unlike other markets that prioritize function or overt sex appeal, French undergarments aim to make the woman wearing them feel confident, natural, and beautiful—without trying too hard.
What sets French lingerie apart is the cultural philosophy: lingerie is meant to be enjoyed by the wearer every day, not hidden away for special moments. Whether made from delicate lace, silk, or mesh, the emphasis is on craftsmanship, comfort, and flattering design.
From the moment you slip into a bra by a Parisian brand, you’ll understand why these pieces are more than just garments—they’re wearable expressions of personal style and confidence.
10 Beloved French Lingerie Brands
| Brand | Best For | Price Range | Founded |
|---|---|---|---|
| Ysé | Natural silhouettes | €€ | 2012 |
| Simone Pérèle | Luxury + support | €€€ | 1948 |
| Aubade | Sensual + iconic | €€€ | 1958 |
| LIVY | Haute lingerie style | €€€€ | 2017 |
| Noo Paris | Playful + sustainable | €€ | 2018 |
| Chantelle | Everyday elegance | €€ | 1876 |
| Etam | Affordable French flair | € | 1916 |
| Nénés Paris | Eco-conscious + chic | €€ | 2018 |
| Eres | Elegant luxury basics | €€€€ | 1968 |
| Yasmine Eslami | Flirty + feminine fit | €€€ | 2010 |
The Timeless Beauty of Ysé
In French culture, simplicity often reigns supreme. Ysé, a brand that has captured my heart and wardrobe, epitomizes this notion. Their lingerie celebrates the natural curves of a woman’s body, emphasizing comfort without compromising on elegance.
Modern Simplicity: Ysé understands that true beauty lies in simplicity. Their designs are clean, minimalist, yet undeniably chic. My Ysé bras are the most reached for in my wardrobe as they feel like a second skin, effortlessly complementing my silhouette while keeping an element of elegance.
Celebrating Individuality: One of the things I adore about Ysé is their commitment to celebrating the individuality of every woman. Their diverse range of sizes and styles ensures that every woman can find lingerie that makes her feel confident and beautiful, regardless of her shape or size.
Embrace Elegance with Simone Pérèle
Simone Pérèle holds a special place in the hearts of Parisian women, myself included as one of my wedding sets was from the brand. With a heritage steeped in luxury and sophistication, this brand exudes an air of timeless elegance that is simply irresistible.
Craftsmanship: From delicate lace to intricate embroidery, Simone Pérèle lingerie is a testament to exquisite craftsmanship. Each piece is meticulously crafted to perfection, resulting in lingerie that not only looks stunning but feels luxurious against the skin.
Innovative Designs: What sets Simone Pérèle apart is their commitment to innovation. They’re constantly pushing the boundaries of design, incorporating new materials and technologies to create lingerie that not only looks beautiful but also provides unparalleled comfort and support.
Sensuality Redefined: Aubade
Aubade is synonymous with sensuality—a brand that knows how to celebrate the art of seduction with elegance and grace. Their lingerie is like poetry, weaving stories of romance and desire with every delicate stitch.
Iconic Designs: Aubade’s iconic designs have captivated the hearts of women around the world for decades. From their famous “à l’Amour” collection to their intricately detailed lace pieces, each design tells a story of passion and romance.
Empowerment Through Lingerie: What I love most about Aubade is their belief in empowering women through lingerie. Their designs are not just about looking beautiful for someone else; they’re about embracing your own sensuality and feeling confident in your own skin.
Luxurious Indulgence: LIVY
LIVY is the epitome of opulence and luxury—a brand that caters to women who appreciate the finer things in life. From sumptuous fabrics to exquisite detailing, their lingerie exudes an air of sophistication that is simply unparalleled.
Couture Craftsmanship: LIVY lingerie is like wearable art, each piece meticulously crafted to perfection. From their “Haute Lingerie” collection made in limited edition with exceptional fabrics and details to the other designs, every piece is created to elevate your lingerie collection to new heights of luxury.
Exclusive Elegance: What sets LIVY apart is their commitment to exclusivity. Their limited-edition collections are designed for the woman who craves something truly special, something that sets her apart from the rest.
Embrace Romance with Noo Paris
Noo Paris brings a fresh perspective to the world of French lingerie, infusing classic romance with a modern twist. Their designs are playful yet sophisticated, perfect for the woman who wants to add a touch of whimsy to her lingerie collection.
Playful Designs: Noo Paris embraces playful designs and vibrant colors, adding a sense of fun and excitement to traditional lingerie styles. From bold patterns to quirky details, their lingerie is sure to put a smile on your face.
Modern Romance: What sets Noo Paris apart is their ability to blend modern trends with classic romance. Their lingerie is effortlessly chic, perfect for the woman who wants to feel sexy and confident without sacrificing comfort.
Elegant Essentials: Eres
Eres is known for minimal yet elegant silhouettes, often considered the Chanel of lingerie. Their second-skin comfort and luxurious materials make them a top choice for everyday wear. Eres is perfect for those who want understated luxury without compromising on comfort. Their use of high-quality silk, jersey, and lace results in timeless pieces that feel light, breathable, and quietly chic. With subtle yet feminine cuts, Eres proves that simplicity is often the height of sophistication.
Heritage Meets Everyday Elegance: Chantelle
Chantelle is one of the most iconic French lingerie houses and a name that frequently appears when searching for the best French undergarments. Founded in 1876, it has long perfected the balance between support, sophistication, and innovation.
Legacy of Fit: Known for creating lingerie that fits beautifully across a wide range of sizes, Chantelle is a staple in French lingerie drawers. It’s the kind of brand you’ll find both at Galeries Lafayette and in the everyday wardrobe of stylish Parisian women.
Elegant and Functional: Whether you’re looking for a lace demi-cup or a practical t-shirt bra, Chantelle delivers timeless designs that feel as good as they look.
Accessible Style: Etam
Etam is one of the most accessible and widely known French lingerie brands, with over a century of history in the industry. Founded in 1916, it has long been a staple in French women’s wardrobes for offering stylish and comfortable pieces at approachable prices. The brand is known for its run-resistant lace, flattering silhouettes, and a playful mix of colors and styles. From everyday basics to elegant lace sets and silk nightwear, Etam strikes the perfect balance between affordability and French flair. It’s the go-to brand when you want something that feels feminine and fits well—without breaking the bank.
Flirty & Feminine: Yasmine Eslami
Yasmine Eslami brings a flirty and feminine edge to French lingerie with a signature focus on sheer fabrics, delicate lace, and barely-there silhouettes. A former stylist and lingerie designer, Eslami launched her namesake brand to offer modern yet sensual pieces that feel as good as they look. Her collections are known for light support and unlined shapes, perfect for women who prioritize comfort and a natural fit. The vibrant color palettes and playful cuts add personality to every set, making them feel both effortless and fashion-forward. If you’re looking for French lingerie that feels young, confident, and cool, Yasmine Eslami is a name to know.
https://yasmine-eslami.com/en/category/lingerie/
Natural and Sustainable: Nénés Paris
Nénés Paris is one of the rising stars in French lingerie—beloved for its eco-friendly practices and soft, romantic aesthetic. Founded with a mission to combine sustainability and style, Nénés Paris offers pieces that make you feel good inside and out.
Eco-Conscious Luxury: Their collections are crafted with organic cotton, recycled lace, and plant-based dyes, all without compromising on fit or comfort. You can find everything from wire-free bras to dreamy sets that look just as elegant as they feel gentle on the skin.
Made in Portugal: All production takes place in ethical, small-scale workshops, primarily in Portugal. The brand is transparent about its sourcing and values, making it a favorite among conscious consumers.
French Lingerie as a Daily Luxury
French lingerie isn’t just about looking good—it’s about feeling like yourself in the most elevated way. Whether you’re drawn to bold silhouettes, minimalist bralettes, or vintage-inspired lace, there’s a French brand that matches your mood and aesthetic.
If you’ve ever wondered what makes Parisian women seem so effortlessly stylish, it may just begin with what’s underneath. Treating yourself to beautiful lingerie isn’t indulgent—it’s intentional. And these French brands prove that elegance and comfort can go hand in hand, every single day.
