Style

Must-know French Fashion Brands Parisians Love

After over a decade of living in Paris, I’ve come to love the unique approach Parisians take toward fashion, especially with iconic French fashion brands that balance elegance with individuality. Whether it’s a designer classic or an emerging label, these French brands capture the spirit of Parisian style, blending refinement with that elusive je ne sais quoi. Here’s a curated list of French fashion brands that Parisians truly love, categorized for every style and budget.

Luxury and Designer French Fashion Brands

Chloé’s timeless elegance shines in this flowing dress from the Spring-Summer 2025 collection, under the new artistic direction of Chemena Kamali. Source: Tag-Walk.

Jacquemus – Iconic French Fashion Brand for Chic Accessories

Model holding the Jacquemus Small Calino bag with a gold ring handle, illustrating the brand's unique, sculptural design featured in the Jacquemus bags collection.
The Small Calino bag, part of Jacquemus’s Les Sculptures collection, offers a contemporary twist with its unique circular handle.

Jacquemus has quickly become a global sensation among French fashion brands. Known for minimalist designs inspired by the South of France, Jacquemus offers colorful palettes and whimsical pieces that are loved worldwide. Parisians especially adore Jacquemus’ bags, like the iconic Chiquito, which capture the chic playfulness that resonates with Parisian style.

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Saint Laurent – French Fashion Brand for Timeless Glamour

Saint Laurent, a legendary name among French fashion brands, embodies the city’s rock-chic aesthetic with its structured bags and sophisticated pieces. Known for bringing glam and elegance, Saint Laurent’s bags are popular with Parisians who want to add a refined edge to their everyday style.

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Chloé – Romantic French Fashion Brand with a Storied Past

A close-up of a model in a flowing white Chloé dress from the Spring-Summer 2025 collection, embodying Parisian chic.
Chloé’s Spring-Summer 2025 collection, blending romance and refinement.

Chloé has been a cornerstone of French fashion brands since its founding in 1952, with Karl Lagerfeld famously leading the brand through the 1960s and 70s. Known for romantic, feminine designs, Chloé’s aesthetic embodies the Parisian love for elegance with a free-spirited touch. Under the artistic direction of Chemena Kamali, Chloé continues to produce flowing dresses, chic blouses, and stylish bags admired by Parisians.

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Alaïa – Sculptural Elegance from a Legendary Parisian Maison

Azzedine Alaïa standing next to a model in a dramatic corset dress.
Azzedine Alaïa by Patrick Demarchelier captured in an iconic portrait.

Alaïa is a name synonymous with precision, structure, and femininity. While Azzedine Alaïa was born in Tunisia, he spent most of his life in Paris, becoming one of the most revered couturiers in French fashion history. His mastery of tailoring and body-conscious silhouettes redefined the female form, making his designs a favorite among Parisians who appreciate both sensuality and sophistication.

Known for iconic pieces like the sculpted fit-and-flare dresses and laser-cut leather accessories, Alaïa’s legacy continues to thrive under the artistic direction of Pieter Mulier. The brand remains a go-to for those seeking structured yet fluid designs that celebrate the beauty of the human body.

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Rabanne – Avant-Garde French Fashion Brand with a Futuristic Edge

A model wearing a black top with embellished cuffs, carrying the Rabanne 1969 mini chain bag in silver.
The 1969 mini bag brings modern edge to streetwear while honoring Rabanne’s avant-garde heritage.

Paco Rabanne, an avant-garde designer, transformed the fashion scene in the 1960s with his innovative use of unconventional materials. Today, Rabanne remains one of the most creative French fashion brands, offering chainmail pieces, disco-inspired skirts, and statement bags that are perfect for Parisian soirées.

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Isabel Marant – Boho-Chic French Fashion Brand

Close-up of Isabel Marant design featuring metallic textures and detailed accessories.

Isabel Marant is a beloved name among French fashion brands, known for its effortlessly cool, boho-chic style that combines luxury with laid-back appeal. Her high-quality coats, cozy sweaters, and versatile shoes are autumn-to-winter essentials for Parisians, who love the warmth and sophistication they bring. Personally, I can’t get enough of my Isabel Marant boots and sweaters—they’re perfect for achieving that relaxed yet polished Parisian look.

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Courrèges – Retro-Inspired French Fashion Brand

A model wearing a sleek, strapless beige ensemble from Courrèges’ Spring-Summer 2025 collection.
Minimalist elegance: Look 11 from Courrèges’ SS25 collection.

Known for its retro-inspired pieces, Courrèges stands out among French fashion brands for its structured silhouettes and timeless designs. This brand appeals to Parisians who embrace classic cuts with a touch of modernity. Courrèges’ structured jackets, in particular, are a favorite, adding a hint of vintage sophistication to any Parisian wardrobe.

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Lemaire – Understated Luxury from a French Fashion Brand

Close-up of Lemaire’s dark chocolate Croissant Bag with a pearl strap, styled with a sheer brown dress from the Spring-Summer 2025 collection.
Lemaire’s SS25 Croissant Bag in dark chocolate leather with a pearl strap, a perfect blend of craftsmanship and modern sophistication.

Lemaire epitomizes understated luxury, making it a staple among minimalist French fashion brands. Known for its clean lines and high-quality fabrics, Lemaire offers timeless pieces that appeal to Parisians who seek elegance without excess. The brand’s tailored trousers and draped blouses are perfect for creating polished, sophisticated looks that feel quintessentially French.

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Mid-Luxury and Contemporary French Fashion Brands

Model on the runway wearing a modern blue jacket and a sparkly mini dress from Coperni's Spring-Summer 2025 collection, highlighting the brand's innovative and contemporary designs.
A standout look from Coperni’s Spring-Summer 2025 collection, blending modern structure with a playful, edgy vibe. Source: Tag-Walk.

Vanessa Bruno – French Fashion Brand for Effortless Romance

Vanessa Bruno is a favorite among French fashion brands for those who want effortless romance and timeless sophistication. Her pieces offer the perfect blend of comfort and elegance, making them ideal for Parisians who appreciate a nonchalant yet polished style. I particularly love her collection for its ability to transition seamlessly from work to weekend.

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Coperni – French Fashion Brand for Modern Statement Pieces

With its modern, structured designs, Coperni is one of the more fashion-forward French fashion brands that Parisians are currently obsessed with. The brand’s Swipe bag, in particular, has become an iconic statement piece, embodying both innovation and sophistication. Coperni is perfect for those looking to make a stylish impact with a touch of Parisian flair.

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APC – Minimalist French Fashion Brand for Refined Basics

APC (Atelier de Production et de Création) is celebrated for its refined basics and minimalist approach, making it a must-know among French fashion brands. Known for its quality denim and understated leather bags, APC’s pieces form the foundation of many Parisian wardrobes. The brand’s clean, versatile looks are ideal for those who appreciate simplicity and quality.

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Loulou Studio – Quality Basics from a French Fashion Brand

Model wearing neutral sweater and white trousers by Loulou Studio, one of the brands like Sézane
Parisian minimalist staples from Loulou Studio

Loulou Studio offers luxurious basics that blend minimalist aesthetics with premium materials, solidifying its place among chic French fashion brands. Parisians love Loulou Studio’s sweaters and blouses, known for their softness and durability. The brand’s pieces are perfect for layering and capturing that effortless elegance characteristic of French style.

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Roseanna – Boho-Chic French Fashion Brand with a Twist

Woman wearing Roseanna’s Top Jessie and matching wide-leg pants in a garden setting
The effortlessly chic Top Jessie by Roseanna, perfect for countryside elegance.

Roseanna brings a vibrant, boho-chic edge to the world of French fashion brands. Known for its statement pieces like printed blouses and embroidered jackets, Roseanna is popular among Parisians who enjoy playful and creative dressing. This brand is ideal for adding a splash of color and personality to any wardrobe.

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Affordable and Everyday French French Fashion Brands

Woman in a soft cream American Vintage coat and sweater, exemplifying the brand's casual and comfortable aesthetic loved by Parisians.
Effortless and cozy, American Vintage captures French street style with soft, high-quality basics. Source: American Vinage.

American Vintage – Casual French Fashion Brand for Everyday Basics

American Vintage is a go-to among French fashion brands for comfortable, casual basics that Parisians adore. Known for its soft, high-quality fabrics, American Vintage’s T-shirts and sweaters are perfect for creating an effortless Parisian look. The brand is ideal for relaxed weekends or layering under jackets for a casual yet stylish vibe.

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Sandro – Contemporary French Fashion Brand for Trendy Staples

Sandro is an essential brand in the landscape of French fashion brands, combining polished, trend-driven styles with the classic Parisian aesthetic. Its blazers, dresses, and basics offer versatility for both office wear and weekend outings, making Sandro a staple for modern Parisians who appreciate style and functionality.

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Maje – Feminine French Fashion Brand with a Timeless Appeal

Maje, with its feminine and romantic designs, is one of the more playful French fashion brands favored by Parisians. Known for tailored coats and flowing dresses, Maje’s pieces add a polished yet approachable elegance to any wardrobe, perfect for those who love timeless style with a touch of charm.

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From Future – French Fashion Brand Bringing Colorful Cashmere

From Future is a newer addition to French fashion brands, known for its vibrant cashmere sweaters that add a pop of color to colder months. Especially popular among younger Parisians, From Future offers playful designs that brighten up winter wardrobes with cheerful hues.

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French Heritage French Fashion Brands and Essentials

Iconic actress Brigitte Bardot in a striped top and Repetto ballet flats, embodying timeless French style in an outdoor setting.
Brigitte Bardot in iconic Repetto ballet flats, a quintessential Parisian wardrobe staple. Source: Paris Match.

Repetto – Iconic Ballet Flats from a French Fashion Brand

Repetto ballet flats are a true classic among French fashion brands, with the iconic Cinderella flat being a favorite of Parisian women. These shoes are versatile, feminine, and perfectly embody the timeless grace of Parisian style.

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Saint James – French Fashion Brand for Breton Stripes

Saint James is synonymous with the Breton stripe, a staple of French fashion brands. No Parisian wardrobe is complete without a striped top from Saint James, perfect for creating casual yet effortlessly chic looks inspired by classic French maritime style.

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Jérôme Dreyfuss – Leather Bags from a French Fashion Brand

Jérôme Dreyfuss is well-loved among French fashion brands for his soft leather bags with masculine names like Bobi, Igor, and Billy, intended to be daily ‘companions.’ These bags age beautifully, gaining a unique patina over time that only enhances their appeal.

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agnès b. – A Cultural Icon Among French Fashion Brands

Agnès b. is not just a brand; it’s a cultural institution within French fashion brands, known for its timeless designs and strong ties to the art world. Agnès b. is committed to social causes, supporting AIDS awareness and homelessness aid. Her pieces are beloved by Parisians who value fashion with a purpose.

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Up-and-Coming and Indie French Fashion Brands

Close-up of a Marcia dress with signature side cutouts from the Spring-Summer 2025 collection, showcasing the brand’s bold and sexy designs.
Marcia’s daring cutout dress from the Spring-Summer 2025 collection, perfect for the bold, confident Parisian. Source: Tag-Walk.

Call It by Your Name – Unique Accessories from an Indie French Fashion Brand

A deep green silk scarf styled with a neutral trench coat for an effortless look.
Timeless and versatile—the Call It By Your Name silk scarf in green.

This indie label stands out among French fashion brands with its unique accessories crafted from reclaimed American bandanas. Call Me by Your Name offers one-of-a-kind pieces that can be personalized, with moms around Jardin du Luxembourg favoring them as stylish diaper bags.

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Marcia – Daring French Fashion Brand for the Bold Parisian

Model wearing a navy polka dot asymmetrical dress by Marcia in Paris
A bold take on the polka dot dress by Marcia, with a thigh-high slit.

Marcia has developed a cult following for its daring designs, known for sexy, slit dresses that make bold fashion statements. As one of the more edgy French fashion brands, Marcia appeals to Parisians who embrace confidence and creativity in their style.

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Maison Cléo – Sustainable Artisanship in French Fashion Brands

Maison Cléo stands out among French fashion brands for its dedication to sustainability and artisanal craftsmanship. Each piece is handmade in limited quantities, ensuring exclusivity and authenticity that resonates with Parisians who value individuality.

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Tressé Paris – Handwoven Accessories from a French Fashion Brand

Model wearing a black Tressé midi dress with crochet flower hem
Tressé Rilo Noir dress, blending minimalism with artisanal detail.

Offering handwoven accessories, Tressé Paris is a unique choice within French fashion brands for those who appreciate artistry and craftsmanship. These pieces add a touch of texture and character to any wardrobe.

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Mes Demoiselles – Romantic Boho Style in French Fashion Brands

Model wearing shimmering pink maxi dress by Mes Demoiselles, a brand like Sézane
Dreamy bohemian layers from Mes Demoiselles

Mes Demoiselles brings a boho-chic edge to French fashion brands, known for using luxurious fabrics like silk in flowing dresses and tops. This brand resonates with Parisians who love romantic, artistic style that’s both elegant and free-spirited.

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Conclusion

These must-know French fashion brands capture the heart of Parisian style—effortless, elegant, and full of personality. Adding pieces from any of these brands can bring a touch of Parisian charm to your wardrobe, whether through a structured Saint Laurent bag or a cozy sweater from American Vintage. Embracing these French fashion brands means celebrating quality, individuality, and the subtle details that make each piece unique. Explore these iconic brands and find your own je ne sais quoi in the world of French fashion.

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