The Lemaire brand is a quintessential representation of Parisian understated luxury. Renowned for its clean lines, timeless designs, and exceptional craftsmanship, Lemaire is a favorite among those who value sophistication without excess. From impeccably tailored trousers to its iconic Croissant bags, Lemaire offers a refined wardrobe that blends minimalism with artistic depth.
The History and Vision of the Lemaire Brand
Lemaire was founded in 1991 by Christophe Lemaire, a designer whose career includes notable stints at Christian Lacroix, Lacoste, and Hermès. Alongside Sarah-Linh Tran, a literary publisher turned designer, Christophe has shaped the brand’s identity into one that prioritizes timeless pieces over fleeting trends. The duo’s collaborative approach has infused the collections with a poetic sensibility that resonates deeply with the modern minimalist.
Both Christophe and Sarah-Linh Tran are also the co-artistic directors of the Uniqlo U line, bringing their design philosophy to a broader audience while staying true to Lemaire’s elevated aesthetic.
Today, Lemaire’s collections are crafted with a focus on versatility and subtle elegance, offering pieces that feel at home in both Parisian streets and global fashion capitals.
Why Parisians Love Lemaire’s Iconic Pieces
The Croissant Bag: A Testament to Craftsmanship
The Croissant Bag is undoubtedly one of Lemaire’s most sought-after designs. Inspired by the curves of its namesake pastry, the bag is available in various materials such as soft Nappa leather, coated cotton, and even paper leather. Each iteration showcases impeccable craftsmanship, making it a practical yet luxurious addition to any wardrobe.
Notable variations include the Fortune Croissant and collaborative designs like the Croissant Filt, each offering a fresh take on the bag’s iconic silhouette. Whether in classic black or seasonal pastels, the Croissant Bag encapsulates Lemaire’s ethos of understated luxury.
High-Waisted Curved Pants: Timeless Tailoring
Among Lemaire’s signature pieces are the High-Waisted Curved Pants, crafted from heavy Japanese-woven denim. With their deep indigo wash and unique twisted side seams, these trousers are a prime example of the brand’s ability to elevate everyday staples. Perfectly balanced between structure and comfort, they exude a polished, modern vibe.
The Spring-Summer 2025 Collection
Lemaire’s latest collection reflects the brand’s mastery of contrasts—rugged workwear meets delicate tailoring, while soft fabrics are paired with structured silhouettes. Highlights include lightweight tailoring, graphic creations inspired by atelier uniforms, and a striking pastel palette. The collection beautifully bridges the gap between artistry and wearability, offering pieces that feel both contemporary and timeless.
A Legacy of Innovation and Timeless Design
At the heart of Lemaire is a dedication to creating pieces that transcend seasons and trends. Christophe Lemaire’s experience at Hermès and Lacoste is evident in the brand’s meticulous attention to detail, while Sarah-Linh Tran’s literary background lends a narrative richness to each collection. Together, they’ve built a brand that is as intellectually engaging as it is visually stunning.
Where to Shop Lemaire in Paris
Experience the minimalist elegance of Lemaire by visiting its boutique in the Marais district:
Online: lemaire.fr
In Paris: 1 rue Elzevir – 75003 Paris
This flagship store offers the full Lemaire experience, allowing visitors to immerse themselves in the brand’s world of understated luxury.
Why Lemaire is a Must-Know French Fashion Brand
Lemaire’s commitment to timeless design, impeccable craftsmanship, and quiet luxury makes it a standout among French fashion brands. Whether you’re drawn to the iconic Croissant Bag or the beautifully tailored High-Waisted Curved Pants, Lemaire offers a wardrobe that effortlessly combines practicality and elegance.
For more French fashion inspiration, visit our guide to Must-Know French Fashion Brands Parisians Love.