19 Affordable French Jewelry Brands (Under €300–€400) You Should Know
Paris may be home to Cartier, Van Cleef & Arpels, and Boucheron — but Parisiennes don’t shop on Place Vendôme unless it’s a special occasion. Instead, they build jewelry collections around chic, affordable labels that balance creativity, quality, and wearability.
French women are experts at mixing high and low: a family heirloom ring with a pair of Lou Yetu hoops, a Cartier watch with a Gas Bijoux cuff. The result is effortless and personal — and you can recreate it without spending a fortune.
This guide spotlights 19 affordable French jewelry brands — most under €300–€400 — that Parisians actually wear.
Quick Look: Affordable French Jewelry Brands
- Gas Bijoux – Mediterranean glamour and bohemian chic (€100–€300)
- Louise Damas – Romantic, literary-inspired designs (€80–€200)
- LÕU.YETU – Stackable jewelry, online and showroom exclusives (€40–€120)
- Les Néréides – Whimsical florals and animals (€150–€400)
- Aurélie Bidermann – Playful bohemian luxe (€150–€350)
- Agatha Paris – Everyday hoops and timeless staples (€50–€200)
- Balaboosté – Trend-driven finds at Monoprix (€15–€60)
- Waekura – Modern demi-fine Parisian jewelry (€40–€120)
- Sézane – Fashion brand with chic seasonal jewelry (€50–€100)
- L’Atelier d’Amaya – Customizable, gift-friendly pieces (€50–€200)
- Bruna – French pearl jewelry with a modern twist (€80–€250)
- Ucciani – Sculptural, architectural designs (€250–€400)
- Sylvia Toledano – Parisian statement cuffs (€250–€400)
- Labelle – Stackable everyday gold jewelry (€70–€150)
- Monsieur Paris – Minimalist Marais atelier pieces (€150–€300)
- Mara Paris – Architectural and bold (€150–€350)
- Gigi Clozeau – Resin-bead chains loved by Parisians (€150–€300)
- Les Georgettes – Customizable cuffs with interchangeable inserts (€60–€150)
- Atelier Paulin – Wire name bracelets, iconic Paris gift (€80–€200)
1. Gas Bijoux
Born in Saint-Tropez in the 1960s, Gas Bijoux embodies Mediterranean chic. Expect vibrant enamel hoops, gold cuffs with semi-precious stones, and jewelry that feels like summer in the South of France.
Price range: €100–€300
Where to buy: Flagship in Saint-Germain-des-Prés, Le Bon Marché, online.
2. Louise Damas
Louise Damas draws inspiration from French literary heroines — Ondine, Esmeralda, Carmen. Her delicate gold rings and pendants are handmade in Paris, striking a perfect balance between vintage charm and modern wearability.
Price range: €80–€200
Where to buy: Boutique in the 10th arrondissement, online.
3. LÕU.YETU
A Parisian favorite for layering, LÕU.YETU creates dainty gold-plated pieces made to be stacked. Their online drops often sell out quickly, and their showroom in Paris is appointment-only.
Price range: €50–€150
Where to buy: Online and Paris showroom.
4. Les Néréides
Known for whimsical designs inspired by flora and fauna, Les Néréides pieces feel like wearable fairy tales. Think enamelled flowers, birds, and fantastical motifs.
Price range: €150–€400
Where to buy: Boutiques across Paris, Galeries Lafayette, online.
5. Aurélie Bidermann
While she also has luxury collections, Aurélie Bidermann’s playful bracelets, earrings, and charms often sit under €350. Inspired by nature and bohemian style, her pieces add flair to everyday looks.
Price range: €150–€350
Where to buy: Le Bon Marché, her Paris boutique, online.
6. Agatha Paris
A household name in France, Agatha Paris is known for its classic hoops, chain bracelets, and timeless staples that work every day.
Price range: €50–€200
Where to buy: Boutiques across France, online.
7. Balaboosté
Balaboosté is the ultimate Monoprix find. Styles can vary season by season, but when they hit, they nail Parisian trends at wallet-friendly prices.
Price range: €15–€60
Where to buy: Monoprix stores, online.
8. Waekura
A younger Parisian brand, Waekura makes demi-fine jewelry that’s chic, minimal, and reasonably priced. I actually gifted a pair of these wave hoop earrings to my kids’ very chic school teacher and she absolutely loves them. The brand is perfect for gifts and everyday wear.
Price range: €40–€120
Where to buy: Le Bon Marché pop-ups, online.
9. Sézane
Known for clothes, Sézane also produces chic seasonal jewelry: delicate earrings, bangles, and layering necklaces. Affordable and endlessly giftable.
Price range: €50–€100
Where to buy: Sézane Paris stores, online.
10. L’Atelier d’Amaya
Specializing in customizable jewelry, L’Atelier d’Amaya is beloved for gifts. Choose from engravable pendants, charm bracelets, and stackable rings.
Price range: €50–€200
Where to buy: Paris boutiques and online.
11. Bruna
Although inspired by Tahiti, Bruna is Paris-based. Their delicate pearl jewelry blends French chic with island heritage. A favorite for understated, feminine style.
Price range: €80–€250
Where to buy: Online, Le Bon Marché.
12. Ucciani
Ucciani’s sculptural designs feel like wearable architecture. Pieces are bold yet refined, often priced at the upper edge of “affordable.” I learned of this brand this past summer, where the founder had a seasonal stand at Le Bon Marché. I fell in love with the brand and their stone necklaces, made to layer.
Price range: €250–€400
Where to buy: Pop-ups at Le Bon Marché, online.
13. Sylvia Toledano
Known for her signature enamel and gold-plated cuffs, Sylvia Toledano’s jewelry is bold, artistic, and quintessentially Parisian.
Price range: €250–€400
Where to buy: Her boutique near Place Vendôme, Le Bon Marché, online.
14. LaBelle
Stackable everyday gold jewelry that’s designed to mix and match. A rising name in the demi-fine space.
Price range: €70–€150
Where to buy: Parisian boutiques, online.
15. Monsieur Paris
A Marais atelier producing a mix of minimalist fine jewelry at accessible prices and higher end real gold and stones pieces. Their sleek rings and delicate necklaces are perfect everyday staples.
Price range: €150–€300
Where to buy: Rue Charlot boutique, online.
16. Mara Paris
With an architectural and almost sculptural approach, Mara Paris makes jewelry that feels like wearable art. Bold yet accessible.
Price range: €150–€350
Where to buy: Online, Rue Charlot boutique.
17. Gigi Clozeau
Known for her playful resin-bead necklaces and bracelets, Gigi Clozeau is beloved in Paris for its colorful yet delicate layering pieces. Precious variations of her classic pieces bring the price-point up but the classic bracelet is under €300 and in 18K gold.
Price range: €150–€300
Where to buy: Le Bon Marché, Printemps, online.
18. Les Georgettes
A French classic: customizable cuffs with interchangeable inserts in leather or enamel. Affordable and fun.
Price range: €60–€150
Where to buy: Department stores, online.
19. Atelier Paulin
Specialized in wire name bracelets, Atelier Paulin creates one-of-a-kind pieces that are quintessentially French. A chic gift idea.
Price range: €80–€200
Where to buy: Parisian workshop, online.
The Parisian Way to Wear Affordable Jewelry
Parisian women don’t buy entire collections. They invest in a few key pieces, then style them daily:
- Layering fine chains and rings.
- Mixing heirlooms with trendy finds.
- Choosing one bold piece (a cuff, a cocktail ring) and keeping the rest minimal.
It’s not about quantity, it’s about curating a personal, meaningful set that feels lived-in and chic.
Where to Shop Affordable French Jewelry in Paris
- Le Bon Marché – Carries Sézane, Waekura, Ucciani (seasonal), and other indie designers.
- Monoprix – For Balaboosté finds.
- Sézane boutiques – Include jewelry corners.
- Marais boutiques – Many of these brands (Lou Yetu, Monsieur Paris) run showrooms there.
- Online – Almost all ship internationally, with reasonable rates.
Final Thoughts
Affordable French jewelry proves that Parisian chic isn’t about price — it’s about attitude. Whether you’re slipping on a €20 Balaboosté bracelet before school pick-up, or layering a €250 Sylvia Toledano cuff for a dinner out, the effect is the same: effortless elegance.
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Frequently Asked Questions About Affordable French Jewelry
What counts as “affordable” French jewelry?
For this guide, we define affordable as pieces under €300–€400. Many brands listed start as low as €30–€50.
Where can I shop these brands in Paris?
Le Bon Marché is the best single-stop, but you’ll also find Sézane’s boutique, Louise Damas’ atelier, and Monoprix for Balaboosté.
Do French women really wear affordable jewelry daily?
Yes — it’s common to see Parisian women mixing heirlooms or fine jewelry with pieces from Lou Yetu, Gas Bijoux, or Waekura.
Which brands ship internationally?
Most of them, including Sézane, Lou Yetu, Louise Damas, Waekura, and Gas Bijoux.
Are these brands demi-fine or costume jewelry?
Mostly gold-plated, vermeil, and demi-fine pieces. A few (like Monsieur Paris or Atelier Paulin) also offer fine gold at accessible prices.
